| ABC Newspaper Databank | ||
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Audit Bureau of Circulation member with access to ABC Statements including Zip Planner, and ZIP/Postal Code newspaper circulation numbers. | |
| Arbitron | ||
| Tapscan Access to Aribtron’s respondent database (except in people-meter markets) allows us to create custom geographic definitions including selected counties or clusters of zip codes. Knowing how different stations perform in the specific geographies important to our clients improves the quality of radio buys. The software also calculates radio schedule reach/frequency and frequency distribution breakdown. Tapscan software also can be used to develop spot TV schedules and calculate schedule reach and average frequency. |
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| ESRI Sourcebook America | ||
| Demographic and socio-economic data by residential zip code for every zip in the U.S., including Tapestry cluster dominance, and SPI (Sales Potential Index) for a variety of product/service categories. | ||
| Media Audit | ||
| Selected markets, Metro-based, product use and media habits. | ||
| Mediamark Research, Inc. Survey of the American Consumer | ||
| An annual study of consumer buying habits for a variety of brands and services, and media usage data; based on a national sample. | ||
| Mendelsohn Affluent Survey | ||
| An annual syndicated study of adults in households with a minimum $100,000 annual household income (effective with the FY08 study). Covers purchase/brand data as well as media habits data. | ||
| Nielsen Media Research - NSI+, and Stellar | ||
| A series of programs from Nielsen Spot TV service designed to generate: | ||
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• Custom schedule reach and frequency • Download overnight household ratings in set-metered TV markets. • Generate ratings for custom geographic areas |
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| PRIZM and PRIZM/MRI Licenses | ||
| PRIZM is a geo-demographic marketing system developed by Claritas Corporation. Current data includes PRIZM cluster distribution by DMA (total), PRIZM cluster distribution by zip code, and the license to cross-tab MRI data and PRIZM clusters. | ||
| Scarborough Reports | ||
| Consumer product and media use reports for 64 DMAs representing about 85% of the U.S. Population 18+. | ||
| Telmar | ||
| A variety of PC-based programs used to evaluate the effectiveness of different media options and calculate reach and frequency. | ||
© 2008 Star Media. Inc.