| ABC Newspaper Databank | ||
|---|---|---|
|
Audit Bureau of Circulation member with access to ABC Statements including Zip Planner, and ZIP/Postal Code newspaper circulation numbers. | |
| Arbitron | ||
| Access to Arbitron’s respondent database allows us to create custom geographic definitions including selected counties or clusters of zip codes. Knowing how different stations perform in the specific geographies important to our clients improves the quality of radio buys. The software also calculates radio schedule reach/frequency and frequency distribution breakdown. | ||
| ESRI Sourcebook America | ||
| Demographic and socio-economic data by residential zip code for every zip in the U.S., including Tapestry cluster dominance, and SPI (Sales Potential Index) for a variety of product/service categories. | ||
| Media Audit | ||
| Selected markets, Metro-based, product use and media habits. | ||
| Mediamark Research, Inc. Survey of the American Consumer | ||
| An annual study of consumer buying habits for a variety of brands and services, and media usage data; based on a national sample. | ||
| Mendelsohn Affluent Survey | ||
| An annual syndicated study of adults in households with a minimum $100,000 annual household income (effective with the FY08 study). Covers purchase/brand data as well as media habits data. | ||
| Scarborough Reports | ||
| Consumer product and media use reports for 64 DMAs representing about 85% of the U.S. Population 18+. | ||
| Telmar | ||
| A variety of PC-based programs used to evaluate the effectiveness of different media options and calculate reach and frequency. | ||
© 2009 Star Media. Inc.