Principal

Sally Stitt’s marketing and media expertise has been developed over thirty years of working with local, regional and national companies. The combination of Ms. Stitt’s eclectic experience with advertisers of all sizes and the responsibilities of founding and running her own company provides a unique perspective to safe-keep her clients’ business interests and media budgets.

Before opening Star Media in 1982, Ms. Stitt was Executive Vice President and Director of Media Services for Cuneo Sullivan Dolabany, a regional full-service advertising agency.

Ms. Stitt’s graduated from the University of Massachusetts/Lowell with a Fine Arts Degree in Music in 1968. In addition, she has attended courses at Harvard Graduate School of Business and Northeastern University’s Graduate School of Business.

Executive Vice President and Director of Research

Stephanie Caruso manages all marketing and media research at Star Media, including personnel training, program evaluation and acquisition, as well as planning and buying on a variety of accounts.

Prior to joining Star Media, Ms. Caruso was Assistant Broadcast Director for King’s Department Stores where she supervised media buying, developing and coordinating, and executing co-op advertising programs with vendors and broadcast media outlets.

Ms. Caruso holds a Bachelor of Fine Arts from the Massachusetts College of Art and Master of Fine Arts from Boston University.

Account Supervisor

Pam Fitzgerald understands well client challenges as she herself spent over a decade building a corporate career within the US and abroad. That, now combined with hands-on experience within a media agency, enables her to approach each account with a 360-degree perspective.

Prior to joining Star Media Ms. Fitzgerald was Corporate Director of Marketing for S.R. Weiner & Associates, a regional retail developer and spent the earlier part of her career in various marketing and business development positions at LRC International PLC in London, England.

Ms. Fitzgerald holds a Bachelor of Arts degree in Romance Languages from Boston College.

Media Buyer

Ms. Zimmardi’s responsibilities at Star Media include print analysis and print buying, and supervising invoice verification.

Previously, Ms. Zimmardi worked as Public Service Director/Office Manager for WZLX-FM in Boston, where she managed the station’s public service commitment, allocating and scheduling public service announcement inventory. Ms. Zimmardi was also Assistant to General Manager for Continental Cablevision and Client Service Representative for McBer & Company, a management consulting firm.